Description
The Master's degree proposes advanced specialization in various areas related to the textile and fashion industry, particularly in marketing, (in-person and digital) communication, promotion, and presentation of fashion products and services. This field is essential to the performance of the value chain, strongly dependent on companies and brands' ability to effectively communicate with clients, suppliers, as well as a complex network of distributors, retailers, general and specialized social media, influencers, and many other professionals and sectors that are directly and indirectly associated with the global value chain.
The course units cover the entire spectrum of these applications, with optional units that allow students to acquire additional skills, representing an added value to their education. Special emphasis is given to the development of practical projects, developed individually or in groups, and preferably in partnership with companies.
Key learning outcomes
1. Provide advanced and cutting-edge training in Fashion Communication Design and Marketing, corresponding to the needs for creating differentiated communication products and fashion brands, emphasizing the high added value of the products worked on, with an impact on the sustainability of companies in the value chain of the Textile and Clothing Industry (TCI) and national fashion;
2. Boost the formation of multidisciplinary teams with structured and integrated skills to manage the entire process of market knowledge and brand creation and communication in the textile and clothing fashion sector, corresponding to new market opportunities and/or the creation of real value for their target audiences;
3. Create conditions for the development of R&D activities in the area of Fashion Marketing and Design and Fashion Communication, taking into account the specificities of the knowledge domains that integrate it.
Access to higher education
This course provides the technical-scientific capacity for access to 3rd cycle courses (PhD).
Careers
Specialized communication designers, marketing communication managers, merchandisers, fashion editors, fashion event directors/organizers, image consultants, fashion stylists, communication and image managers in textile/clothing/accessories chain companies or related areas. These skills are horizontally transferable to other industrial sectors and creative industries activities.
